Value-First Communication
Value-First Communication with Klemen Hrovat
Watch Episode →
Value-First Communication: INBOUND and Data Summit Recaps
We personally value deep relationships over surface-level connections, then we turnaround and measure our marketing success by impressions, clicks, and opens rather than relationship depth.
YouTube
Watch on YouTube
🔗 Related Episodes
More content you might be interested in.
Value-First Communication
Value-First Communication with Klemen Hrovat
Watch Episode →
56:47
Value-First Communication
Value-First Communication with Klemen Hrovat - Enable Natural Sharing
We ignore viral marketing tactics when they're used on us - we scroll past clickbait, dismiss manufactured urgency, and unfollow accounts that beg for...
Watch Episode →
●Related Content
Article
AI
Embracing Unmeasurable Value in Marketing Metrics
{% module_block module "widget_e0cb9828-de77-4f3f-96b8-39b2e0471a56" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_
Article
AI
Measuring Value Path Success: KVIs That Actually Matter
Most organizations measure Value Path implementation using traditional metrics that completely miss the point. They track conversion rates, pipeline velocity, and lead scores—metrics designed for artificial funnels rather than natural human progression. These measurements not only fail to capture au
Article
AI
Moving From Leads To Relationships with Value-First Scoring
The Fundamental Question: What Are You Actually Measuring? Traditional lead scoring asks: "How likely is this person to buy from us?"
Article
AI
The Value-First Partner Manifesto: Building Relationships That Multiply Value
{% module_block module "widget_391fdf76-09ea-42a3-a812-d37f85d173f7" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_
Article
AI
The Value-First Humans Manifesto: Enabling Natural Relationship Development
{% module_block module "widget_9a4506db-f064-4af4-8599-bf81b68cabfc" %}{% module_attribute "child_css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "css" is_json="true" %}{% raw %}{}{% endraw %}{% end_module_attribute %}{% module_attribute "definition_id" is_
Article
AI
Stage 1 (Audience) Data Summit Roundtable: "Signals & Scores: Top of Funnel"
{% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width='1920', height='1080', player_id='196848650001', style='' %} Setting the Stage: The
Enjoying the Show?
Subscribe to Value-First Communication and never miss an episode.