Value-First Communication: INBOUND and Data Summit Recaps

Episode Description

We personally value deep relationships over surface-level connections, then we turnaround and measure our marketing success by impressions, clicks, and opens rather than relationship depth.

That’s the measurement trap—and it’s why most business communication optimizes for metrics that don’t correlate with actual value creation.

Today - Episode 7: “Measure Relationships and Understanding, Not Just Attention”

Klemen Hrovat and I complete our 7-principle Value-First Communication series by exploring what we learned at INBOUND 2025 and our Value-First Data Summit about measurement that actually matters.

We’ll cover:

Why traditional engagement metrics create false confidence about relationship quality

What INBOUND 2025 revealed about the future of authentic measurement

Key insights from our Data Summit on measuring both relationships AND data quality

How to build measurement systems that track understanding creation and trust development

The final recognition moment: You intuitively know when communication creates real value, but your measurement systems ignore that intuition entirely.

What if success was measured by relationship strength and depth of understanding created rather than attention captured?

#ValueFirst #Communication

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