6
Stage 6 of 8
Adopter
"I Am Operating"
What's Happening
They're live and operating. The system is part of their daily work. They're seeing results, developing expertise, and making it their own.
- • Using the solution daily
- • Developing their own workflows and best practices
- • Seeing measurable results
- • Expanding usage across the team
What You Should Do
- ✓ Provide ongoing support and optimization
- ✓ Share new features and capabilities
- ✓ Celebrate their wins and learnings
- ✓ Look for expansion opportunities
- ✗ Don't neglect existing customers for new ones
- ✗ Don't assume "no news is good news"
Signals That Indicate This Stage
Active usage
Regular logins, transactions
Support requests
Optimization questions
Results shared
Metrics improving
Renewal discussions
Continued investment
Transition to Advocate
When they start recommending you to others — making referrals, agreeing to be a reference, sharing their story publicly — they become an Advocate. They're not just using it; they're promoting it.
Quick Facts
- Typical Duration
- Ongoing
- Engagement Style
- Supportive, growth-focused
- Your Role
- Partner, optimizer
- Success Metric
- Value realized, renewals
Examples
- SaaS: Daily active users, feature adoption, renewal
- Services: Quarterly reviews, optimization projects
- Mfg: Regular orders, service contracts
Ready to move beyond Adopter?
Track your journey from Adopter to Champion. Your Value Path makes progress visible.