Technology

Marketing Automation

Software automating marketing tasks and lead processing.

Glossary Term

Software that automates repetitive marketing tasks, often encoding lead processing logic.

More Technology Terms

Attribution Modeling

Complex systems crediting touchpoints, missing natural patterns.

CRM (Customer Relationship Management)

Technology managing interactions, often with industrial-age models.

Chatbots

AI tools simulating conversation to assist customers.

Explore More Terms

Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

Back to Glossary