Technology

CRM (Customer Relationship Management)

Technology managing interactions, often with industrial-age models.

Glossary Term

Technology system for managing interactions, often built on industrial-age lead processing models.

More Technology Terms

Attribution Modeling

Complex systems crediting touchpoints, missing natural patterns.

Chatbots

AI tools simulating conversation to assist customers.

Contact Object

Database record for relationships, separated from leads.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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