Technology

Lead Object

Database record treating people as processable objects.

Glossary Term

The database record type in CRM systems that treats people as objects to be processed.

More Technology Terms

Attribution Modeling

Complex systems crediting touchpoints, missing natural patterns.

CRM (Customer Relationship Management)

Technology managing interactions, often with industrial-age models.

Chatbots

AI tools simulating conversation to assist customers.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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