Integration refers to the process of connecting different software applications and systems so they can exchange data and work together.
The Necessity
In modern organizations, value flows through a stack of different tools. Without integration:
- Data is trapped in silos
- Processes are broken
- Humans must manually transfer information
- Errors increase
- Customer experience fragments
The Goal
Seamless integration enables:
- Automated Data Flow: Information moves instantly where it’s needed.
- Unified Context: Everyone sees the same reality.
- Reduced Friction: Processes move smoothly across departmental boundaries.
- Better Experience: Customers don’t feel the seams between your systems.
The Approach
Prioritize integrations that support the customer’s journey, not just internal reporting. Use integration to remove friction for the customer and the employees serving them.