Technology

Contact Object

Database record for relationships, separated from leads.

Glossary Term

The database record for established relationships, artificially separated from 'leads'.

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Attribution Modeling

Complex systems crediting touchpoints, missing natural patterns.

CRM (Customer Relationship Management)

Technology managing interactions, often with industrial-age models.

Chatbots

AI tools simulating conversation to assist customers.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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