Accessibility is the practice of removing barriers that prevent natural connection between organizations and the people they serve—making it easy for value to flow both ways.
Common Barriers
Information Barriers:
- Gated content
- Complex navigation
- Hidden pricing
- Unclear offerings
Process Barriers:
- Qualification requirements
- Forced forms
- Unnecessary steps
- Approval gates
Communication Barriers:
- Jargon and complexity
- Unclear language
- Missing information
- Poor organization
Removing Barriers
Make Information Accessible:
- Clear, findable content
- Open knowledge sharing
- Transparent pricing
- Easy navigation
Simplify Processes:
- Remove unnecessary steps
- Enable natural progression
- Support self-service
- Reduce friction
Communicate Clearly:
- Plain language
- Organized information
- Complete answers
- Helpful guidance
Accessibility isn’t just ethical—it’s strategic. The easier you are to connect with, the more natural value flow you enable.