Value Path Simulator

About the Value Path Simulator

The Value Path Simulator is an interactive modeling tool that demonstrates the fundamental differences between traditional B2B go-to-market approaches and the Value-First methodology.

Key Features

Scenario Comparison Explore real-world scenarios side-by-side, comparing how traditional lead-based approaches differ from value-first customer journey approaches.

Unified Customer Views See how customer context flows across marketing, sales, and success teams—eliminating the silos that create friction and lost opportunities.

ACP Analysis Understand the financial impact of value-first transformation through Annual Customer Profit analysis, showing the true ROI of relationship-based approaches.

Stage Analysis Dive deep into each stage of the customer journey to understand where traditional approaches break down and where value-first methods excel.

Integration

The Value Path Simulator is embedded directly into the main Value-First website, enabling seamless access without leaving your current context. The integration uses postMessage for communication between the embedded app and the main site.

Who Should Use This

• Revenue Leaders exploring transformation options
• Operations Teams evaluating platform approaches
• Executives understanding the business case for change
• Practitioners learning the Value-First methodology

Start exploring scenarios to see how your organization could benefit from a value-first approach.