Amanda Martin

About Amanda

Amanda Martin brings deep HubSpot platform expertise to the challenge of building infrastructure that works at scale. Through VF Platform: AI Data Readiness, she teaches practical approaches for configuring platforms to support both operational excellence and AI collaboration, demonstrating how thoughtful architecture decisions create foundations that scale naturally.

Expertise Areas

• Platform Optimization Strategies: Configuring HubSpot for sustainable growth
• Scalable Infrastructure Design: Building systems that work at increasing scale
• Technical Architecture: Making configuration decisions that enable future capabilities
• AI Readiness Implementation: Preparing platforms for AI-native operations
• System Configuration: Translating business requirements into technical design

Why Listen to Amanda

Amanda offers practical wisdom for teams frustrated with platform limitations or constant reconstruction needs. She demonstrates how proper configuration choices create infrastructure that scales naturally, supporting both current operations and future AI capabilities without requiring expensive rebuilds.

Approach

Amanda believes platform architecture should enable rather than constrain. Her work shows how investing time in proper configuration—understanding objects, properties, and relationships—creates foundations that support business evolution rather than forcing operations into artificial constraints.

Co-host of VF Platform: AI Data Readiness - Platform optimization for scalable, AI-ready infrastructure.