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Reality #2 👥 Customer Pillar
Value-First Humans
"Enabling Natural Relationship Development"
Counters: Leads Trap
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Core Principle
People are complete humans with context, history, and potential—not data points to be processed.
The Shift
✕ FROM
Lead processing (fragment humans into scorable attributes)
✓ TO
Relationship development (honor human wholeness)
Key Practices
1
Recognize humans as partners, not prospects
2
Support natural progression rather than forced advancement
3
Build relationships before transactions
4
Value Stewards own entire relationships, not single stages