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Reality #4 🌐 Community Pillar
Value-First Content
"Breaking Free from the Lead Magnet Trap"
Counters: Lead Magnet Trap
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Core Principle
Knowledge shared freely multiplies; knowledge gated diminishes trust.
The Shift
✕ FROM
Content as bait (gate valuable information to extract contact data)
✓ TO
Content as gift (share knowledge to build genuine relationships)
Key Practices
1
Give away your best thinking without extraction
2
Trust that value shared returns multiplied
3
Create Value Catalysts, not lead magnets
4
Measure content by capability built, not forms filled