🌟 Philosophy

Value-Led Growth

Organizing Around Value, Not Functions

Traditional growth models ask which team drives growth. Value-Led Growth asks what drives growth. The answer: value delivery and recognition.

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The Core Question

Is your organization designed to create value, or to manage complexity?

Core Focus
Value delivery and recognition
Key Shift
From function-led to value-led
Operating System
Value Path + Three-Org + Four Views
Primary Role
Value Steward (full journey ownership)

Core Components

🛤️

The Value Path

WHERE value flows

Eight stages describing natural human progression through value discovery and creation. Not a funnel to push people through—a recognition framework for where humans actually are.

  • • Audience → Researcher → Hand Raiser → Buyer
  • • Value Creator → Adopter → Advocate → Champion
  • • Natural progression, not forced advancement
🏛️

The Three-Org Model

WHO creates value

Three unified organizations replacing traditional functional silos. Customer Org owns the entire Value Path with no handoffs.

  • • Customer Org — Everyone who creates and delivers value
  • • Operations Org — AI-powered coordination and enablement
  • • Finance Org — Resource stewardship and value accounting
👁️

The Four Unified Views

WHAT we see

Four business outcomes that transform fragmented operations into unified capability and visibility.

  • • Unified Customer View — 360° visibility across relationships
  • • Unified Revenue View — Complete financial visibility
  • • Unified Business Context — Strategic intelligence
  • • Unified Team Enablement — AI-powered capability multiplication
🤝

The Value Steward

HOW value is delivered

The primary role within the Customer Org—humans partnered with AI who steward relationships through the entire Value Path. No handoffs, full context, deep relationships.

  • • Full journey ownership from signal to championship
  • • AI handles breadth; human provides depth
  • • 50-100 deep relationships vs 500 shallow leads

The Shift

Traditional Approach Value-Led Approach
✕ Growth is about generating more signals ✓ Growth is about creating value that generates natural demand
✕ Growth is about converting faster ✓ Growth is about supporting natural progression toward mutual fit
✕ Growth is about retaining through contracts ✓ Growth is about creating value that makes leaving irrational
✕ Growth requires more headcount ✓ Growth requires multiplying the value each person can create
✕ Growth is driven by a function ✓ Growth is driven by value delivery across all functions
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