Audience Stage: Signals & Scores at Top of Funnel

The Audience stage represents individuals casually exploring ideas without pressure. This roundtable explores how to balance privacy concerns with effective signal tracking.

Key themes discussed: - Privacy vs. Signal Tracking: What's publicly observable vs. what damages relationships - Regional privacy variations (GDPR compliance, US vs. European approaches) - Breaking departmental silos for cross-functional signal identification - Trust-first approach: "If the thing you're about to do is not going to build trust or add value, you need to rethink it"

Panelists: Nick Zeckets, Casey Hawkins, Karim Matrah, Chris Carolan