ORGANIZATIONAL ARCHITECTURE
From 12 silos to 3 orgs
Three organizations. Three leaders. One mission: maximize value created and received across all relationships.
Press → or swipe to begin
Marketing
Generates "leads" → hands off
Sales
Closes deals → hands off
Implementation
Delivers → hands off
Account Mgmt
Retains & upsells
Customer Success
Prevents churn
Support
Handles problems
7+ handoffs. Context lost at each transition. Relationships rebuilding with each new face.
Everyone who creates and delivers value to clients
Owns the entire Value Path
AI-powered coordination that enables Customer Org
Invisible to clients
Resource stewardship and value accounting
Measures value delivered, not just revenue
Customers experience one continuous relationship. Context accumulates. Trust deepens.
Everyone who touches the value journey
From first signal recognition through championship. No artificial splits between "getting" customers and "keeping" customers.
No handoffs between Value Path stages.
Relationships are stewarded continuously, not transferred between functional specialists.
Leadership: Chief Customer Officer—stewards the portfolio of relationships across all Value Path stages.
AI-powered coordination and enablement
Makes the Customer Org effective at creating value. Invisible to clients—they experience seamless coordination.
In traditional orgs, operations requires large teams managing coordination manually.
In Three-Org, AI handles coordination at scale while humans focus on judgment, strategy, and edge cases.
This is why Operations Org can be small (or even a single AI with human oversight) while enabling sophisticated capability.
Resource stewardship and value accounting
Not just tracking money—measuring value delivered. This changes investment decisions, pricing models, and resource allocation.
Traditional
Revenue, margin, cash flow
Value Metrics
Value delivered per dollar invested
Relationship health
Capability building
Pattern Recognition
Which relationships create multiplying returns?
Humans partnered with AI who steward relationships through the entire Value Path
One Value Steward partnered with AI might steward 50-100 relationships through their entire journey—versus 500 "leads" through a single stage.
7+ functional silos
× coordination overhead
× handoff friction
=
complexity explosion
3 orgs
× clear boundaries
× AI-enabled coordination
=
sustainable simplicity
1
Continuous relationship
0
Handoffs
∞
Trust accumulation
VALUE-LED GROWTH
Maximize value created and received across all relationships. Customer Org delivers. Operations enables. Finance stewards.