January 2, 2026
Value-First in 2026
Five Revelations
Revelations are different from predictions. A prediction guesses what might happen. A revelation uncovers something already in motion.
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DATA
"Everyone Recognizes It. No One Acts."
- ◆ The unified view exists — assembled manually before every board meeting
- ◆ Tools get blamed, purchased, replaced — the problem persists
The IC Reality
Leaders approve data initiatives. ICs manually assemble unified views.
AI
"AI-Native Mindset Is The Imperative"
"Using AI to do industrial things faster"
Same keyboard, more typing
"What do I NOT do now that I have AI?"
New paradigm, new possibilities
- ◆ 95 worksheets in one session vs. 5-10 weeks through org structure
- ◆ Vibe coding isn't about code — it's about capability unlocking
The IC Reality
Leaders announce AI strategy. ICs are vibe coding at 2:30am.
HUMANS
"Domain Expertise Is The Vehicle"
Wide knowledge, instant synthesis
Domain expertise, contextual wisdom
T-shaped practitioners lead change
The IC Reality
Leaders hire consultants. ICs become the domain experts.
PLATFORM
"Unified Views + Value Path"
Who they are
What they're worth
Why they matter
How to serve them
Value Path: 8 stages from Audience through Champion
Platform = where unified data becomes operational capability
The IC Reality
Leaders debate tools. ICs configure and build.
CONTENT
"Human Video Explosion"
- ◆ Trust transfers through faces, voices, demonstrated expertise
- ◆ AI content flooding every channel → audiences developing "AI content fatigue"
- ◆ Video with human faces is the hardest thing to fake at scale
The IC Reality
Leaders approve content calendars. ICs are on camera building trust.
